Starbucks continues to ramp up interest and/or curb disappointment in their new Rewards program. One promotion that is running at the moment is that if you are a Rewards member (Green or Gold), and you make a purchase by 5/2/16, you get One Year of Gold membership.
If you are an existing Gold member, your membership will get extended by one year by 5/15/16. Green members will get upgraded to Gold within 48 hours of making that qualifying purchase. You can only get one 1-year of Gold with this promotion, you won’t get multiple years if you make multiple purchases 🙂
Surveys earn you 10 Stars
The Starbucks Satisfaction Surveys have had their benefits very slightly trimmed too. You now get 10 stars if you do one of those random after-visit customer satisfaction surveys Starbucks occasionally emails you. Ten stars is 8% of a reward. Previously you got one star, which was 1/12th of a Reward, a 8.33%. A small percentage, probably the easiest way for them to “translate” this.
With the old program, 12 surveys was one free reward. With the new program, 12 surveys and a $2.50 purchase get you a free reward. Nitpicking for sure, but we are already irritated by the new Reward program, so this adds insult to injury 🙂
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