Digital movie for $5: The Handmaid’s Tale

Smartly piggy-backing on the buzz generated by the new TV series on Hulu, an adaptation of Margaret Atwood’s “The Handmaid’s Tale”, Amazon Instant Video is offering the 1990 adaptation of the book on sale, in digital HD (without ads) for just $5. This is a digital purchase, not a rental! If you have any slow-shipping credits, they will be automatically applied to your order.

Most TV and cable networks (even HBO) make the pilot episodes of high-profile new TV series available online for FREE everywhere to generate interest and buzz and subsequently produce more subscriptions, but apparently Hulu is not taking that route, they are using the new show as a carrot to get people to sign-up for free trials instead 🙂 That’s where their priorities lie at the moment!