Hot for Panera Rewards members (YMMV): Free Coffee Every Day in September 2015

If you have a Panera Rewards account (free to sign up for), check your account or the email you used to register for it. There is a promotion offered to some reward members that gets you FREE coffee every day in September 2015. That’s 30 free coffees if you go there everyday. I have no way of knowing how many Rewards members are eligible.

The email announcing this promotion will have this giant, hard to miss graphic (screenshot underneath):

my_panera_free_coffee_in_september_2015

This is quite a power play from Panera. Instead of spending their marketing money on flashy (and annoying) TV and online ads, they are using them to get people into their stores and more importantly create a new habit. Because if you go to Panera in 30 days in a row for you free coffee, you will probably continue going after the promotion expires. Plus, once there, many people will not be able to resist the siren’s call of their many pastries, or perhaps they’ll feel guilty for the freebie and feel compelled to buy something else as well 🙂