This is a YMMV offer, as with many of the bonus stars offers, as I have no way of knowing what percentage of the Starbucks Rewards members receive these via email. For one thing, people would have to be opted-in to promotional emails from Starbucks for these offers to arrive. This is a simple offer, they updated their app with a new more versatile mobile ordering system, and they want to “encourage” people to try it again, so if you received this offer…
… AND you manually activate it clicking on the link in your email or app, you will receive 25 bonus stars when you place a mobile order between November 15-21 in 2016. You only get one bonus for this promotion regardless of how many orders you place. You can also stack this with the after 2PM promotion.
PS: you can place a mobile order while you are in the store, or even while you are in line (eg the line is way too long, so instead of wasting time in line, you sit on a chair, place a mobile order and wait for it to get called).
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