This is a targeted promotion that is part of the American Express credit card offers, for cards with Membership Rewards points. The promotion runs from 9/1 to 10/31 in 2015, and gets you 1000 Membership Reward points if you make a purchase of $50 or more at a Whole Foods store. This amount has to be reached in a one in-store transaction (any combination of items that gets you to $50+).
If you stick close to the $50 mark, it is essentially a 20% discount, assuming you are planning to use the 1000 rewards points in a 1:1 (points to pennies) exchange rate later on (for example, redeem them for gift cards for other merchants).
The offer is limit one for the promotional period. As usual, you have to first manually opt-in, which is easier than it sounds, you just press the “Add to Cart” button on your account. While many of the offers are shared between this and the AMEX Blue cards (so you can choose which one to activate it on), this one, because it is a Membership Rewards promotion, it is not eligible (does not show up) in the Blue AMEX Offers.
With the Amex Blue offers, I did a combination of physical goods and gift card purchases and the promotion worked fine. This is the first time I am doing the Membership Points offer, but since gift cards are not excluded in the terms and conditions, it should be fine.
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