This offer is a very YMMV, as it appears to be a targeted offer, perhaps to encourage people who are not using their AT&T Universal card as much as their computers think they should be 🙂
If you have received this offer, by email or by mail, it goes like this: you earn 5% as a statement credit on purchase made with the card until 9/30/17. This includes almost all purchases, it is not a quarterly reward type. However, the maximum you can earn through this promotion is a $25 bonus, which means it phases out either at $500+ in purchase or $625+ (if they only count the 4% towards the bonus since you earn 1% anyway with the Universal card).
Excluded are AT&T purchases and similar offers that earn a similar or higher percentage already.
You MUST first activate the offer before you can earn the bonus! Here’s a screenshot of what I received:
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