Amazon is running app-exclusive deals when you use their official apps on mobile devices. There is a special section now in what used to be the “Gold Box” area of the app, the “App Only” deals are hanging out in-between “All Deals” and “Upcoming”. Here’s a screenshot:
They are also running various promotions in the app that explain this exclusive. I’ve seen this on Android devices. I’m not sure how it looks on iOS because I don’t have an iOS device 🙂 Here’s a screenshot from Android:
Strategically though, app-exclusive offers however can backfire on companies because it frustrates people who prefer to do their shopping from a web browser. The frustration digs into a retailer’s favorability, so they have to be careful not to irritate more people than they please with these type of offers 🙂
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