This is a targeted offer, for some members of the American Express Prepaid cards. If you upgrade to their new Serve reloadable card, you will earn 10c for each transaction you make until 5/31/15. Check your emails to see if you have received this offer if you are a Prepaid user. A lot of people joined in a couple of years ago when AMEX was giving people $10 bonuses with a $50+ account. Do note however that the new Serve card has a $1 monthly fee unless you set up monthly direct deposit or load $500+ per month on the card. So keep that in mind!
Here is the promotion from the email:
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