Panera Bread is running another promotion fro select Panera Rewards members that is definitely YMMV. If you are eligible for this promotion, you should have an email in your inbox that informs you of this promotion. You get a free bagel per day (no spread of course, just the bagel) for the whole month of April 2017 at their Panera stores. You have to use your Panera rewards card, which I’m assuming is how they are keeping track and enforcing the one per day thing 🙂
It is a bit of a razor and blades thing, because who is going to eat just a bagel without a spread and without coffee or tea or some other liquid to push it down? 🙂
I rarely go to Panera, which is perhaps why I have been targeted with this and similar promotions. Sometimes companies run offers like this to “encourage” customers to visit more often and develop a habit. Which is why they are running it for a month. If you get used to going to Panera for a whole month, chances are, a percentage of those people will continue going there after the promotion is over. Why pay money for ads (which annoy most people) when you can instead spend the money giving potential customers free food? 🙂
They previously had offers with free coffee as well, which is a more freerider-friendly freebie since you can drink coffee on its own and get free refills if you stay in-store 🙂
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