This is a YMMV offer. Not every Panera Rewards member is offered this. I found it in my account when I checked email today. I only shop at Panera occasionally, so this promotion may be intended to encourage hibernating customers to wake up and start visiting Panera on a regular basis. I think they had a similar promotion last year or the year before that (free coffee or something like that).
All you have to do is show your Panera Rewards card or use their app. You get one free bagel per day, but you don’t get a spread. Regardless, most people would feel compelled to buy something, so you can either get a spread or coffee. Unlike the coffee offer of last year, this one is a bit more complicated since you may end up having to buy two items. But if you do this, you will likely accumulate Panera rewards along the way. Still, this is not a slam dunk deal, it depends. You can always do a to-go, grab the free bagel and buy the spread and drink your own coffee/tea away from the premises 🙂
Here’s a partial screenshot from the promotion:
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