This is a YMMV promotion, but if you use the self-checkout machine at Lucky’s stores, it may spit out a promotional offer after you complete the transaction. The offer says that if you purchase $50 or more in any combination of iTunes or Google Play or xBox gift cards, their checkout register will spit out a coupon for $10 off your next purchase. You will pay full price for the gift cards. The discount will be on the next purchase after that. Limit two per customer. I haven’t done this promotion (yet at least), so I can’t tell you exactly how it works. If you are a regular Lucky’s shopper, this is effectively a 20% off on the gift cards, assuming you were going to spend that future money on future purchases anyway (eg you regularly buy groceries there).
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